Disney doesn’t exactly have a reputation for messing around with its logo. When your name is practically part of the cultural wallpaper, you tend to leave the lettering alone. So seeing Disney’s famous script chopped up for a billboard is a bit like watching your most buttoned-up uncle turn up at a punk show.
Created by agency Courage, the Canadian out-of-home campaign combines the green “Hu” from Hulu with “Dis” from Disney to ask: “Hu Dis?” The message is simple. Hulu shows, including The Kardashians and Scrubs, are available directly on Disney+. Instead of explaining that with streaming-service jargon, the campaign lets the logos do the talking.
