Just when you thought Super Bowl ads couldn’t get any weirder, Manscaped showed up with something that’s part grooming pitch, part avant-garde musical, and 100 % unforgettable. Its first-ever Big Game commercial — cheekily titled “Hair Ballad” — turns unwanted body hair into a chorus of melodramatic crooners lamenting their own demise. Yes, you read that right: singing hairballs.

The spot was developed in partnership with creative agency Quality Meats and brought to life through production company MJZ, with direction from The Perlorian Brothers and handcrafted puppets by Can Can Club. Instead of a celebrity cameo or flashy spectacle, Manscaped leaned into a bizarre but strangely charming concept: anthropomorphised hair clumps that belt out a tear-soaked power ballad about how much they’ll miss their former lives on human bodies once trimmed away. It’s like Les Misérables if it were written by your shower drain.

The ad opens on a grooming scene every Manscaped fan knows well — a man shaving in front of a bathroom mirror with The Lawn Mower® buzzing — before cutting to the tiny hair monsters on the floor, stage right, staring up with soulful eyes and feelings. These are not your average discarded follicles; they’re expressive, dramatic, and oddly endearing in their theatrical sorrow.

Manscaped’s goal here isn’t subtlety. It’s memorability. In an ad landscape where brands compete for attention with stars, explosions, and set pieces that cost more than a small car, Manscaped intentionally went gross-but-huggable. The idea that hair could sing about being shaved is absurd, bizarre, and — uncomfortably — relatable for anyone who’s looked down at the drain and thought, “Well, goodbye, old friend.” It’s comedic, yes, but also taps into that weird human attachment to everyday things we know we don’t miss… until they’re gone.

Love it or wince at it, Hair Ballad did exactly what every big game advertiser dreams of: got people talking. And while the Super Bowl broadcast delivered the chaos in 30 seconds, we’re showcasing the extended one-minute version here — giving the singing follicles even more time to turn grooming into something between theatre, shampoo commercial, and pure “wait… what?” energy.

Some ads sell products. This one sold a standing ovation — from your shower drain. — Julian Vega