If you thought your dad’s jokes were bad, wait till you see what Uber Eats is doing with theirs. The delivery platform has once again pushed its Get Almost, Almost Anything campaign into gloriously absurd territory — and this time, the humor is downright surreal.
Rather than hammering home convenience with straight-up messaging, Uber Eats teamed up with indie agency Special US and director Nick Ball to turn everyday products into literal, dad-joke-fuelled moments that keep viewers guessing. Picture a painfully slow Latin dance class representing “mild salsa,” or a man in a banana suit sprinting toward a grape-clad partner to sell the idea of “passion fruit.” It’s silly, weird, and exactly the kind of criminally catchy visual gag that makes you pause mid-scroll.
In one standout vignette, a pirate — yes, a pirate — breaks into an impromptu twerking routine on a boardroom table before we cut to a delivery bag with Pirate’s Booty inside. It’s the kind of joke that feels like it should be terrible… but somehow lands with a playful wink.
The brilliance here is layered. Uber Eats is selling itself as more than a food delivery app — it’s practically a portal to the ridiculous. The Get Almost, Almost Anything platform highlights the range of items you can order, but instead of a straightforward list, we get moments that feel like visual riddles. By leaning into language and literalism, each ad becomes a tiny game: can you guess what product inspired this goofy scene before the reveal?
It’s not just about laughs either. Georgie Jeffreys, Uber’s head of marketing in North America, says the humor gives the brand permission to spotlight its massive marketplace in unexpected ways — and she’s not wrong. It feels less like an ad and more like a series of bite-sized comedic shorts that just happen to end with the Uber Eats logo.
And maybe that’s the smart bit of all this. In an era where every brand is screaming for attention, sometimes leaning into levity — even the groan-inducing kind — is the best way to stand out. If you’re going to promise “almost anything,” you might as well have fun with it.
When your food order gets weird — Uber Eats delivers the laughs. — Julian Vega
