I Don’t Care if the World Collapses is a quietly powerful short film by director Karim Shaaban that delves into the emotional tensions behind the scenes of a commercial shoot. Set on the final day of filming an ice cream ad, the story follows Loubna, the line producer, as she navigates the difficult balancing act between keeping the production on schedule and tending to the raw grief of the lead actor, Farouk, who has just lost a close friend.

Salma Abu Deif delivers a nuanced performance as Loubna, capturing the weight of responsibility and compassion that those working behind the camera often carry in silence. Her character embodies the quiet struggle of maintaining professionalism while recognizing the deeply human moments that demand empathy.

The film thoughtfully explores the ethical dilemmas of the entertainment industry—the pressure to “keep the show going” despite personal tragedy, and the emotional labor hidden beneath the surface of polished productions. Through subtle exchanges between Loubna, the director, and Farouk, it reveals the costs of suppressing vulnerability in favor of success.

Visually, the film employs intimate cinematography and a minimalist score that heighten the tension and emotional stakes without overwhelming the story. The pacing invites viewers to sit with the discomfort, reflecting on the complexity of grief and duty coexisting in the same space.

Rather than offering easy answers, I Don’t Care if the World Collapses prompts us to consider how we prioritize connection and compassion in professional environments. It’s a poignant reminder that behind every camera, every scene, there are people wrestling with their own pain and resilience.

This short is a testament to the power of concise storytelling—delivering a layered and affecting narrative that lingers long after the credits roll. For anyone interested in the intersection of art, emotion, and industry, it’s a must-watch that honors the unseen human stories behind the spotlight.